'WELCOME TO THE LOWCOUNTRY' CAMPAIGN
Concept + Art Direction + Copywriting
SAVANNAH AIRPORT
Concept + Art Direction + Copywriting
Copy: You are currently 25.7 miles from this spot.
Out here, we don’t fly on planes, we fly on paddleboards.
You are currently 26.1 Miles from this spot.
Check the tide schedule before you head out, or you may not find it.
You are standing just 28.2 miles
from standing on a paddleboard
Your feet are just 26.1 miles from being wet, sandy and bare.
Your feet are just 23.2 miles from this spot.
That's about 32 minutes by car, or 63 minutes by 100-year-old yacht.
2016 CAMPAIGN